The Song Remains the Same
The Sun has decided that 12 years is long enough to support Labour, and has come out in favour of David Cameron's Conservatives, as this picture shows:
Most of us will still be able to remember the headline below, a mere 6 weeks prior to the 1997 election, when The Sun decided they'd had enough of the Tories, and supported Tony Blair's Labour party - who then went on to win a landslide election after 18 years of Tory rule.
Prior to 1997, the party had been a staunch supporter of the Tories. This was no clearer than in 1992, with this headline (and no, I'm not old enough to remember seeing it):
John Major went on to win a narrow victory, and The Sun claimed it had been the protagonist, with the headline "It's the Sun wot won it."
From the early 1990s on, The Scottish Sun lent support to the SNP while other versions continued to support The Tories. But then, after switching allegiance to Labour in 1997, on the day of the 2007 Scottish Parliamentary election, The Scottish Sun printed this cover:
Which begs the question: does anyone at The Sun actually have any entrenched political views? Or are they, as their headlines suggest, all over the shop?
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Obviously The Sun is in the business of selling newspapers. They're not selling as many as they used to, granted, but it is still a business. The mood of the country has apparently shifted towards the Tories (according to most opinion polls) and so they've decided to tap into that mood by switching to the Tories (again).
In Scotland (arguably) opinion is still divided between a (relatively) popular SNP Government (a piece on that to come soon) and loyalty to the Labour party. This will make The Scottish Sun's decision over who to support interesting (and Will has a good take on it here).
On thing is for sure though - you can count on The Sun for a sensationalist headline. My money is on Super Tories Go Ballistic, Labour Are Atrocious.
In Scotland (arguably) opinion is still divided between a (relatively) popular SNP Government (a piece on that to come soon) and loyalty to the Labour party. This will make The Scottish Sun's decision over who to support interesting (and Will has a good take on it here).
On thing is for sure though - you can count on The Sun for a sensationalist headline. My money is on Super Tories Go Ballistic, Labour Are Atrocious.